Remote Marketers

Remote Marketers

Share this post

Remote Marketers
Remote Marketers
10X Your B2B Lead Gen: Content Collaboration Secrets
Copy link
Facebook
Email
Notes
More
Marketing Blog

10X Your B2B Lead Gen: Content Collaboration Secrets

Hakan Ozturk's avatar
Hakan Ozturk
Sep 26, 2024
∙ Paid

Share this post

Remote Marketers
Remote Marketers
10X Your B2B Lead Gen: Content Collaboration Secrets
Copy link
Facebook
Email
Notes
More
Share

In B2B, innovative lead generation strategies are key to success.

One of them is combining content marketing with personalized outreach to create mutually beneficial relationships with potential clients.

And this strategy is proving effective—91% of B2B marketers now use content marketing as part of their overall strategy.

Here's how this collaborative approach works and why it's delivering impressive results:

The Content Collaboration Process

  1. Create relevant content

    Develop an article or blog post that addresses topics of interest to your ideal customers.

  2. Reach out for expert input

    Send personalized emails to targeted prospects, inviting them to contribute their expertise to your content.

  3. Offer value

    In exchange for their input, promise to feature their brand and include a backlink in the published piece.

  4. Prioritize collaboration

    Focus on showcasing their expertise rather than selling your services.

  5. Incorporate responses

    Add the collected insights to your content, enhancing its value and uniqueness.

  6. Publish and promote

    Share the finished piece, encouraging contributors to reshare it on their channels.

Benefits of This Approach

This strategy offers different benefits for B2B companies:

  1. Increased engagement

    Asking for input helps you initiate meaningful conversations with potential clients.

    💡70% of B2B marketers say content marketing is effective in generating leads.

  2. Enhanced content quality

    Expert contributions add depth and credibility to your content.

    💡According to a recent study, 58% of B2B marketers used content marketing to increase sales/revenue in 2023.

  3. Expanded reach

    When contributors share the content, it exposes your brand to their networks.

    💡Research shows that B2B companies that blog generate 67% more leads than companies that don't.

  4. Improved SEO

    Backlinks from reputable sources can boost your search engine rankings.

    💡A study by Backlinko found that the number one result in Google has an average of 3.8x more backlinks than positions.

  5. Relationship building

    The collaboration process helps establish positive connections with prospects.

    💡According to HubSpot, 46% of marketers say that content creation receives most of their marketing budget allocation.

  6. Lead generation

    Some contributors may express interest in learning more about your services.

    💡93% of B2B companies say content marketing generates more leads than traditional marketing strategies.

Choosing the Right Topics

Selecting the right topics for your collaborative content is fundamental for success.

Here are a few strategies you can consider:

  • Run keyword research to identify high-interest topics in your industry.

  • Analyze your competitors' content to find gaps you can fill.

  • Survey your existing customers to understand their pain points and interests.

  • Monitor industry trends and emerging issues to stay ahead of the curve.

As Guillaume Delloue, Strategic Partner Development Manager at HubSpot, notes:

"People who are involved in business are typically looking for experts when they're working with other companies, and the best way to really kind of build that trust and to deliver that expertise is through content."

Crafting Effective Outreach Emails

Your initial outreach email is key for securing participation.

Here are some tips:

  • Keep the email short and to the point.

  • Make the benefits of participation crystal clear.

  • Personalize each email—reference the recipient's recent work or achievements.

  • Include a single and easy call-to-action with a deadline for response.


💡Check out my ultimate Cold Email Mastery guide for more. Stop spamming your prospects. Start writing emails that convert!

"Hakan's Cold Email Mastery course transformed our outreach. We saw a 40% increase in response rates and closed $1.2 million in new business within 60 days of implementing his techniques!" - Ale S., Marketing Director


Leveraging Different Content Formats

Blog posts are a common format for collaborative content.

But you can also experiment with other types:

  • Whitepapers or eBooks

  • Infographics

  • Video interviews or roundtable discussions

  • Podcasts

  • Webinars

Diversifying your content formats will help you reach a wider audience and cater to different preferences.

💡70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads.

Measuring Success

To gauge the effectiveness of your content collaboration strategy, track these key metrics:

  • Response rate to outreach emails

  • Number of contributions received

  • Engagement metrics on published content (views, shares, comments)

  • Backlinks generated

  • New leads or inquiries resulting from the collaboration

  • Long-term relationship development with contributors

Common Challenges and How to Overcome Them

When trying this content collaboration approach, you might run into some roadblocks.

Here are some of the common issues and how you can deal with them:

  1. Low response rates to outreach emails

    • Solution: Improve your email subject lines to grab attention

    • Send follow-up emails after a few days

    • Personalize your emails more to show you've done your research

  2. Contributors not meeting deadlines

    • Solution: Set clear deadlines from the start

    • Send friendly reminders as the deadline approaches

    • Have a backup plan, like extra contributors or your own content ready

  3. Managing multiple contributions

    • Solution: Use a project management tool to keep track of responses

    • Create a template for organizing contributions

    • Assign a team member to manage this process

  4. Ensuring content quality

    • Solution: Provide clear guidelines for contributions

    • Edit contributions carefully to maintain a consistent voice

    • Ask for clarification or more details if needed

  5. Getting contributors to share the content

    • Solution: Provide pre-written social media posts to make it easy

    • Personally reach out to thank them and remind them to share

    • Offer an incentive for sharing, like featuring their share on your channels

Real-World Success Story

Company: TechGrow Solutions

Challenge: TechGrow, a small B2B software company, was struggling to generate quality leads.

Strategy: They decided to try the content collaboration approach.

What They Did

  1. Created a blog post about "Top 10 Challenges in Project Management"

  2. Reached out to 50 project managers from different companies for input

  3. Offered to feature their insights and link to their LinkedIn profiles

  4. Received responses from 15 managers

  5. Published the article with expert quotes and promoted it on social media

Results

  • The post got 3 times more views than their usual content

  • 8 of the featured managers shared the post, expanding TechGrow's reach

  • 3 new leads contacted TechGrow for demos

  • 2 of these leads turned into paying customers within 3 months

Key Takeaway: Involving industry experts in their content helped the company improve its content quality and also built relationships that led to new business opportunities.


Part 2: Advanced B2B Marketing Strategies (Exclusive To Premium Subscribers)

Here’s an exclusive, in-depth guide that covers advanced techniques used by top-performing B2B marketers.

In this premium section, you’ll learn:

  1. Advanced Content Creation Techniques

    Learn how to create content that stands out using the skyscraper technique and develop interactive content that engages your prospects like never before.

  2. Account-Based Marketing Content Strategies

    Discover how to craft personalized content experiences for your high-value target accounts to increase your engagement and conversion rates.

  3. Measuring Content ROI: Master advanced methods to measure and show the return on investment of your content marketing efforts. It will help you justify your strategies and optimize for better results.

Upgrade To Premium Now

No commitment required. Cancel anytime.

“I've been subscribed to MarketersRemote for a while now, and honestly, it's been awesome. The weekly tips are super practical - not just theory, but stuff I can actually use. What I love most is the new trends with classic strategies that still work.” -Sarah B., Director of Marketing


1. Advanced Content Creation Techniques To 10X Your B2B Lead Gen:

…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Remote Marketers
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More