Arkose Labs appointed Mandeep Khera as Chief Marketing Officer on October 15, 2025. He’ll lead GTM, demand, channels, and brand as AI-powered fraud hits record levels. (Source: Arkose Labs)
Why this matters to marketers: security and growth are now linked. Buyers want proof that you reduce risk and keep the user journey smooth. That means clearer platform stories, faster campaigns, and stronger partner motions.
Key takeaways for your roadmap
Platform story beats feature lists. In complex spaces like fraud prevention, a unified platform promise wins. If your message is fuzzy, sharpen it first. I break down the steps in Stop Wasting Your Marketing Budget: Fix Your Positioning First.
Ship at the speed of risk. Threats move daily; your approvals can’t. If bottlenecks slow you down, use the playbook in The Marketing Approval Hell: Why Speed Beats Perfection.
Prove business impact. Tie security value to hard numbers (chargebacks down, fake signups cut). For alignment plays that stick, see Sales-Marketing Alignment: 42% More Leads, 38% Faster Growth.
Invest in the right roles. Platform storytelling needs strong PMM and partner ops. Benchmark comp with the 2025 Remote Marketing Salary Report.
Use AI with intent, not hype. If AI has bloated your stack, start with AI Making Marketing Harder? The $3K/Month Reality Check.
Watch the CMO wave. Leader moves signal what wins next. For pattern-spotting, compare this to Empower taps Sangita Woerner as CMO: why it matters.
Khera’s hire is a weather vane. The winners will tell a simple platform story, move fast, and prove ROI in language a CFO loves.
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🔐The 90-Day Growth Playbook for Security & Fraud Platforms
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