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The Harsh Realities of B2B Marketing (And How to Overcome Them)

The Customer Success Café's avatar
The Customer Success Café
Jun 05, 2024
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As a B2B marketer, you know the game is way different from B2C.

With complicated products, long sales cycles, and lots of decision-makers, launching a successful campaign is an uphill battle.

From generating quality leads to justifying your work's value, the struggles are constant.

Here's a look at some of the biggest roadblocks B2B marketers face, along…

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