New leaders, bigger HSA market. Here’s the simple CMO↔Sales playbook and KPIs to win pipeline, activation, and renewals in 2026.
The broker channel will make or break this. If HealthEquity doesn't arm brokers with dead-simple calculators where they show actual tax savings vs. premium trade-offs, most employers will stick with the status quo and miss the entire 2026 window.
The broker channel will make or break this. If HealthEquity doesn't arm brokers with dead-simple calculators where they show actual tax savings vs. premium trade-offs, most employers will stick with the status quo and miss the entire 2026 window.