Breaking: MMA Global Becomes The Marketing + Media Alliance
CMO-led shift that raises marketing’s impact in 2025
CMO-Led Alliance Reshapes Marketing in 2025
MMA Global has reintroduced itself as the Marketing + Media Alliance (MMA), a global, CMO‑first community built to turn proven marketing models into everyday practice.
The alliance spans brands, media, adtech, martech, agencies, and consultants. The goal is clear: advance marketers’ ability to create value and prove it to the business. (Source: MMA News)
What Changed In Plain Terms
Broader scope
From mobile roots to full‑stack marketing leadership.
Think Tanks + Labs
Multi‑year experiments on measurement, org design, AI, and CX.
Enterprise value focus
Tools that link marketing moves to company valuation.
Reasons This Matters For Marketers
Less noise, more proof
Expect clearer answers on brand lift, AI ROI, and org bets.
Faster choices
CMO‑validated playbooks help you decide and defend strategy.
Career upside
Leaders who tie work to value win budget and trust.
Quick Wins To Grab This Quarter
Re‑baseline KPIs around outcomes, not vanity stats.
Use our guide to underrated marketing metrics that actually drive growth.
Blend brand and performance under one north star.
This organic vs. paid marketing playbook shows a simple budget split.
Cut AI tool sprawl.
Start with AI is making marketing harder (and here’s why) to avoid waste.
Speed the sales handoff.
Follow the sales–marketing alignment framework that lifts qualified leads.
Improve conversion with better prompts to act.
Steal these CTA conversion formulas.
Bookmark for later: If you plan any rename, redesign, or platform shift, protect traffic with our domain migration SEO guide. And if your team is lean, this stack of 15 tools that actually work keeps output high.
Enjoyed the quick overview? Go deeper with the Premium playbooks, templates, and dashboards you can use this week.
Upgrade now and get the full 90‑day rollout, KPI sheets, creative test plan, and board‑ready slides.
🔐90‑Day Rollout Blueprint To Turn The MMA Shift Into Results
Goal: prove a lift in revenue and signal to finance that marketing grows enterprise value. Keep it simple. Ship every week.