NPR has appointed Mishka Pitter-Armand as Chief Marketing Officer, a move aimed at tighter audience growth and stronger revenue programs across digital. (Source: NPR)
The leader behind the move
At Crisis Text Line, she led marketing, fundraising, partnerships, and communications as Chief Advancement Officer, experience that blends mission with measurable outcomes.
Earlier at Girl Scouts of the USA, her team’s work earned industry recognition, including a Shorty Award and a Webby Honor.
She has also held senior roles with PepsiCo and JDRF, giving her a rare mix of brand, product, and community chops.
Why this hire matters in 2025
Brand + monetization in one plan. Expect closer loops between content, membership, and sponsor value—run as a single growth system.
Insight-led creative. Her Girl Scouts track record shows how data can power stories that drive action, not just impressions.
Partner packaging that sells outcomes. National public media brands win when they prove results to sponsors; this role is built for that.
What to watch next (first 180 days)
Member growth focus: clearer value props, smoother join and upgrade flows, and smarter win-backs.
Performance muscle: shared KPIs across editorial, product, and development teams.
Sponsor uplift: outcome-based packages tied to segments and formats.
If leadership moves shape your roadmap, our quick CMO snapshots—like what marketers can learn from Pret A Manger naming Matthew Bresnahan CMO and the sector lens in Empower naming Sangita Woerner CMO—offer fast lessons you can copy.
Hiring waves often follow CMO changes, so keep an edge by scanning newly posted roles on our Remote Jobs board, benchmarking offers with the 2025 Remote Marketing Salary Report, and sharpening your search using the playbook in 3 Steps to Land $100K Remote Marketing Jobs in 2025.
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