[Last updated: Jan 19, 2025]
As a business owner or marketer, staying ahead of the curve is key.
One of the best ways to get insights and actionable strategies is by listening to marketing podcasts.
Why podcasts?
They offer unique advantages for busy professionals:
Convenience: Listen while commuting, exercising, or doing chores, making efficient use of your time.
In-depth discussions: Podcasts allow for nuanced exploration of complex topics, going beyond surface-level advice.
Expert insights: Hear directly from industry leaders and successful practitioners, gaining access to their experience and wisdom.
Just like how top marketers earning $200K+ leverage industry knowledge, these podcasts give you direct access to proven expertise.
Up-to-date information: Many podcasts discuss current trends and strategies, helping you stay current in marketing.
Diverse perspectives: With many shows available, you can expose yourself to different approaches and ideas in marketing.
Here are the best shows that offer massive knowledge from industry experts, helping you promote your products and connect with your target audience.
Must-Listen Marketing Podcasts
General Marketing
These podcasts cover a wide range of marketing topics, providing comprehensive insights for all marketers.
Marketing Against the Grain by Hubspot
This podcast, hosted by Hubspot's top marketing leaders, offers a fresh look at marketing strategies and tactics.
"The Psychology of Viral Marketing" - Deep dive into what makes content spread
"Building Community-Led Growth" - How HubSpot built their community strategy
"The Future of AI in Marketing" - Latest trends in marketing automation
Key takeaway: "Marketing isn't just about tactics; it's about understanding human behavior and creating genuine connections."
These insights align perfectly with our guide on B2B marketing trends and buyer behavior strategies.
Follow Your Different by Christopher Lochhead
This unique podcast explores the mindsets and strategies of successful entrepreneurs and marketers.
"Category Design in B2B" - Christopher Lochhead's signature episode on differentiation
"The Art of Storytelling" - How to craft compelling brand narratives
"Marketing Lessons from Silicon Valley" - Insights from tech industry leaders
Quote: "The goal isn't to be better than the competition. It's to be different."
This approach reflects the critical balance covered in our organic and paid marketing guide.
Marketing School by Neil Patel and Eric Siu
This is a daily podcast with short episodes packed with practical digital marketing tactics.
"7 Unconventional Growth Tactics" - Neil and Eric's best-performing strategies
"SEO in 2025" - Latest search engine optimization techniques
"Content Marketing Masterclass" - Step-by-step content strategy blueprint1
Key takeaway: "Consistency in your marketing efforts is more important than perfection."
For practical implementation, check out our guide on how to maximize marketing ROI on tight budgets.
Building on our guide about how to create social content that sells, these podcasts offer expert perspectives on platform-specific strategies.
Social Media Marketing
These podcasts focus on leveraging social platforms for product promotion and audience engagement.
Key takeaway: "Social media success comes from creating value for your audience, not just promoting your brand."
Entrepreneurial & Growth
For an entrepreneurial view and growth strategies, these shows offer valuable insights:
Quote from My First Million: "The best business ideas solve problems that people don't even realize they have."
B2B, Growth & Product Marketing
If you're in B2B or focused on growth and product marketing, check these out:
Key takeaway: "In B2B, the key to growth is understanding your customer's business better than they do."
These shows complement our comprehensive B2B marketing playbook for handling long sales cycles.
Stay Ahead with These Podcasts
Make sure to subscribe to these top marketing podcasts for a productive way to spend your time.
You'll get a solid understanding of the latest trends, tactics, and best practices in the industry.
You'll also learn from the experiences and successes of seasoned pros, and discover innovative approaches to make your product and marketing efforts stand out.
These podcasts will help you stay ahead and find new ways to better connect with your audience and grow your business.
For marketers focused on career growth, these community-vetted podcasts align with our guide on creative ways to stand out in the marketing job market.
Community Recommended Shows
The marketing community highly recommends these additional podcasts and resources for both students and professionals:
A brilliant show hosted by industry veteran Terry O'Reilly that explores marketing history, advertising themes, and fascinating industry anecdotes.
Each episode focuses on specific themes while providing valuable historical context and real-world examples.
"The Psychology of Persuasion" - Terry O'Reilly's analysis of classic campaigns
"The Bob Newhart Story" - Behind-the-scenes of working with comedy legends
"History of Viral Marketing" - Pre-internet viral campaign analysis
Rory Sutherland: Hacking the Unconscious
Available on multiple platforms, this series delves deep into consumer behavior, marketing history, and behavioral psychology.
Perfect for those interested in the psychological aspects of marketing and consumer decision-making.
"The Power of Reframing" - How context changes consumer behavior
"Behavioral Economics in Marketing" - Scientific approach to consumer psychology
"The Future of Brand Building" - New frameworks for brand development
Additional Specialized Shows
For Marketing Students
These shows are particularly valuable for those studying marketing:
Focus on foundational concepts
Explore classic marketing cases
Cover topics from Ogilvy to modern PR
Examine social psychology and persuasion techniques
Don't Miss Out!
Apply your newfound podcast knowledge directly to your career!
Our Premium Job List features remote marketing positions where you can implement strategies from:
Marketing Against the Grain's human behavior insights
Follow Your Different's differentiation techniques
Marketing School's practical digital tactics
Free subscribers get a sneak peek at positions where you can put these expert strategies into action.
Upgrade to Premium now to access our full curated list of remote marketing roles that value podcast-savvy professionals who stay ahead of industry trends.
Remote Marketers