TL;DR: TrueDialog promoted Amanda McGuckin Hager to a combined Chief Marketing Officer & Chief Revenue Officer role. (Source: PRNewswire)
Dual hats like this are a signal: tighter sales–marketing alignment, faster feedback loops, and more pressure to prove ROI.
Below, I break down what this means for your 2025 playbook, and how to turn it into an edge.
The Headline
A CMO–CRO setup puts one leader in charge of pipeline from first touch to renewal. That removes “handoff friction,” speeds decisions, and focuses the entire company on revenue outcomes, not vanity metrics.
This isn’t new, but it’s spreading.
When the market tightens, companies simplify org charts and ask one exec to own the number. If you’ve been championing alignment, this is your moment.
Quick Background On Amanda
Joined TrueDialog as CMO in September 2024 and now steps into a combined CMO–CRO role (announced September 25, 2025).
25+ years across brand, digital and performance marketing; known for building high‑performing teams and repeatable, data‑driven growth.
Helped drive four successful company exits and earned multiple industry awards.
Current focus at TrueDialog: sharpen the value proposition, elevate brand direction, and install processes that boost awareness and demand—while highlighting the platform’s security, innovation and customer outcomes.
TrueDialog is trusted by brands like Coca‑Cola, Girl Scouts, Hilton, the Kansas City Chiefs, Northern Tool, SubjectWell and Tulane University; the company positions SMS as a more responsive channel than email for many use cases.
Marketing leaders can unlock wins fast when they share targets, processes, and dashboards. If you want a field-tested blueprint, see our sales–marketing alignment framework.
Why This Matters For Marketers
1) Bigger seat at the table. A combined CMO–CRO role forces strategy, product, sales, CS, and finance to agree on what creates revenue. Marketing isn’t a service desk—it’s a growth engine.
2) Tighter ICP and messaging. One owner means one ideal customer profile, one set of definitions, and faster testing. Expect clearer positioning and fewer “random acts of content.” If you’re refining PMM workflows, my product marketing reporting structure guide can help you map roles that actually ship.
3) SMS gets more strategic. TrueDialog’s core is enterprise-grade texting. In a CMO–CRO world, SMS moves from “channel” to “revenue lever”—more lifecycle journeys, faster experiments, stricter deliverability and consent.
Translation: stronger first‑party data and higher conversion at key moments (trial, abandonment, renewal).
4) New skills get rewarded. Leaders who can prove impact on pipeline tend to earn more. Benchmark your path using our 2025 Remote Marketing Salary Report and aim your growth where pay follows value.
What You Can Do This Week
Run a 30‑minute alignment huddle. Bring Sales + CS. Agree on two buy‑signals you’ll add to lead scoring. Commit to logging disqualification reasons. (Full play in the alignment framework.)
Upgrade your lifecycle SMS. If you use texting, audit three journeys: trial activation, checkout recovery, renewal reminders. Tighten consent language, add clear opt‑outs, and test message timing.
Fix the roadmap handshake. Work with PMM and Sales to decide who owns: ICP updates, competitive intel, and win/loss. If org design is fuzzy, start with this PMM reporting structure guide.
Sharpen your career strategy. CMO–CRO moves create new paths (e.g., VP Growth, Head of Lifecycle). Use our job search strategy that gets results to target roles where alignment is already valued.
The Bigger Signal Behind TrueDialog’s Move
We’ve been tracking a wave of practical CMO appointments across industries—from M‑Files’ CMO hire for Microsoft 365 AI to Xerox’s new CMO and Empower’s CMO shift.
The common thread: less fluff, more operating discipline. TrueDialog’s dual role fits the same pattern—own the revenue, align the teams, and execute.
What To Watch Next
Shared KPIs. Fewer metrics, tighter dashboards. Expect pipeline, win rate, CAC payback, and NRR to dominate.
Consent & deliverability. SMS is high‑intent—but only if you protect the channel. Watch for stricter compliance and cleaner data.
Partner ecosystems. CROs lean into integrations and co‑selling. Expect deeper plays with CDPs, CRM, and payment platforms.
If you want to build these muscles, download our free resources kit to get templates, checklists, and routines that compound.
How Marketers Remote Readers Benefit
Our promise is simple: We translate leadership moves into steps you can use now—whether you’re leading a team or leveling up your career.
You’ll get clear playbooks, verified job leads, and salary intel you can act on.