A major move just landed in adland: WPP and Google signed a multi-year AI deal with a $400M spend commitment to push faster creative, smarter targeting, and real-time personalization across channels. (Source: WPP)
In practice, this means tools like Gemini (for text and planning) and Veo (for video) will show up deeper in day-to-day marketing work—briefs, edits, testing, and reporting.
Why Marketers Should Care
Budgets are moving to AI. When the largest agency group doubles down, every team will be asked, “How are we using AI to move faster and waste less?”
Creative velocity becomes table stakes. More variations, more tests, and quicker winners.
Career upside is real. Marketers who can brief, QA, and measure AI-assisted work will outpace the market.
Leaders planning Q4 and 2026 roadmaps will find our long-form playbooks handy—like the Domain Migration SEO Guide and the ICP blueprint for B2B growth.
This is a signal, not just a headline. The winning teams will ship faster, learn faster, and protect brand trust.
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🔐Your 30/60/90-day AI rollout plan (templates + prompts inside)
This is the exact playbook I use with teams to turn big AI announcements into real results. Keep it simple. Ship every week. Measure everything.