Quick recap: Expereo appointed Noel Hamill as Chief Marketing Officer to scale its expereoOne NaaS platform across enterprise and wholesale.
He reports to CEO Ben Elms and brings 20+ years of SaaS and consumer brand experience (EE, Ladbrokes, PG Forsta, parcelLab). (Source: Expereo)
Why This Move Matters For B2B Marketers
Platform-led growth is rising
Network services are being sold as simple, product-like experiences. That calls for a CMO who turns complex delivery into clear outcomes: uptime, visibility, and speed.
Two routes, two motions
Enterprise and wholesale need different plays. Expect focused ABM for big logos and clean enablement for partners. If you run channel plays, align offers, proof, and SLAs by route.
For a pattern on enterprise repositioning, see our breakdown in DXC Names Anthony Pappas CMO: Brand Shift Signals For Enterprise Marketers.
PE-backed tempo
With PE pressure for results, the first 90 days will center on pipeline health, crisp positioning, and 2–3 “lighthouse” customer stories.
For a ready roadmap, use the 30/60/90 outline inside WPP x Google: $400M AI Deal + 30/60/90 Plan.
What you can do this week:
Publish a short platform POV page that ties features to business outcomes.
Pick one enterprise proof and one partner proof; turn them into 2 slide-first case studies.
Audit your funnel for the single biggest drop-off and fix that first. Our handoff guide in Sales-Marketing Alignment: 42% More Leads, 38% Faster Growth shows the fast fixes.
Want the exact playbook we’d ship in Noel’s seat—templates, copy, KPIs, and a 30/60/90 plan?
Upgrade now to get the step-by-step guide below with a Premium subscription.
CMO Acceleration Playbook: 90 Days To Platform Growth
Below is the practical, copy-and-paste plan to scale a productized network platform like expereoOne. Use it for any enterprise platform launch or reposition.